COOL Online Act

This bill would require online sellers of imported products to clearly disclose both the product's country of origin and the country where the seller's primary place of business is located. These disclosure requirements would not apply to certain categories of goods, including food, drugs, agricultural commodities, or used items. The Federal Trade Commission would be responsible for enforcing these rules as unfair or deceptive trade practices.

This bill affects sellers of imported products online, who would be required to disclose the country of origin for their goods and the location of their principal place of business. The Federal Trade Commission is also affected, as it is tasked with enforcing these disclosure requirements as unfair or deceptive trade practices. The requirements specifically exclude sellers of agricultural commodities, food, drugs, and previously owned items.

• Country of origin disclosure for online products. Requires online sellers of imported goods to provide a conspicuous disclosure of the product's country of origin.
• Seller business location disclosure. Mandates that online sellers disclose the country where their principal place of business is located.
• Exemptions for specific product categories. Excludes certain items from these disclosure requirements, including agricultural commodities, food, drugs, and previously owned products.
• Federal Trade Commission enforcement. Directs the Federal Trade Commission to treat violations of these disclosure requirements as unfair or deceptive trade practices.

The bill integrates with existing consumer protection frameworks by requiring the Federal Trade Commission to enforce the new disclosure requirements as unfair or deceptive trade practices.

The bill aims to increase transparency for online consumers by requiring sellers of imported products to disclose the country of origin for goods and the location of the seller's principal place of business.