Specialty Crop Domestic Market Promotion and Development Program Act of 2025

This bill would require the Agricultural Marketing Service to create a grant program focused on growing and maintaining the domestic commercial market for specialty crops produced in the United States. These grants would support activities such as advertising and generic promotion to increase consumer demand for these commodities. Eligible participants would include various agricultural trade groups, state agencies, cooperative organizations, and certain private entities that promote U.S.-grown specialty crops.

This bill affects organizations that promote the sale of specialty crops grown in the United States, including agricultural trade organizations, regional state-related organizations, and cooperative organizations. Eligible entities also include state agencies, certain private organizations, and specialty crop organizations operating under federal marketing orders. Additionally, the Agricultural Marketing Service is affected as it is directed to establish and oversee the grant program.

• Establishment of a specialty crop grant program. Directs the Agricultural Marketing Service to create a grant program focused on developing, maintaining, and expanding the commercial domestic market for specialty crops produced within the United States.
• Support for domestic promotion and advertising. Authorizes the use of grants for demand-oriented activities, including advertising and other generic domestic promotion efforts intended to increase the sale of U.S. specialty crop commodities.
• Defined eligibility for various agricultural organizations. Specifies that eligible entities include non-profit agricultural trade organizations, regional state-related organizations, cooperative organizations, state agencies, and certain private organizations. Specialty crop organizations operating under federal marketing orders are also eligible to participate.

The bill involves organizations operating under existing federal marketing orders and utilizes the Agricultural Marketing Service to administer a new grant program for specialty crop commodities.

The bill aims to encourage the development, maintenance, and expansion of commercial domestic markets for specialty crop commodities produced within the United States. It seeks to achieve this by establishing a grant program to support advertising and other demand-oriented, generic domestic promotion activities.